Before the advent of the internet, Ezines or newsletters were doled out through CDs and DVDs to subscribers. But nowadays, as online businesses have mushroomed along with having their websites, new content is regularly published to subscribers. The new or updated content is distributed via emails to customers or only post their updates through another online resource like social media.
Ezines contain information about many topics and are also sometimes referred as webzines and are updated periodically. The benefit of ezines is that it can potentially reach a lot of readers.
How to profit from Ezines
Many own ezines and they can increase traffic which in turn can increase profits. Traditionally, profit comes from sales but not in case of ezines as profit for the webmaster comes from advertising space which they sell and not from the sale of services or product. The important aspect of ezines is that you get the right traffic by posting articles of high quality with relevant content. People who are looking for information on the internet will find your articles informative when listed based on the right category making it easy to search. As your well-written article becomes popular the traffic increases and more websites owners will want to advertise in your newsletter but make sure to write relevant information based on the category listing. Subscribers are most likely to recommend your newsletter if you provide quality content which is regularly updated.
Submitting your article to a publisher
If you are not an owner of ezines, you can submit your articles to an editor. When submitting your article, you are given a resource box, where you can mention the address, name, and email for your business along with your field of expertise and your website. To be able to get maximum readership, you will have to submit your articles to publishers who own website which is similar to the content in the article. The other option is to submit your write-up to article directories, and this can provide excellent results. The advantage of an article directory is that it can be republished without making any changes to your article and also including your resource box with your website mentioned.
Benefits of Ezines
Easy to publish an article: Publishing an ezine is easy, all you need to have is expertise in the topic you have chosen to write the article. There is no need to have advanced tools, basic computer skills and ideas to write a good quality article is all that is required. To top it, you can work from home as you only need a computer with internet to publish the article that you have written in the comfort of your home.
Build your brand: Publishing an article on an ezine is a good PR exercise. You are building your brand as well as your business if you own one by writing a good quality article. You can build a good visitor base who will be keenly awaiting your articles and earn respect as well as extra money. A series of well-written articles will position you and your business in the industry as an expert and helps build your brand.