Jon Arnold

Advantages Of Bringing Out Ezines

Ezines is an e-magazine or newsletter which is regularly released to people who sign up for magazine. At no point will the ezines be sent out to people without their consent. It is one of the most helpful marketing tools for your business. Publishing Ezines is a very effective way of reaching out to clients and also to build a trust with your subscribers. Though it is an excellent way to stay connected with your users, often it is a daunting task to publish an Ezine with relevant content consistently.

Owning and winning the trust of customers in an online business is entirely different from the traditional business. When you operate from a store it is easy to get a connection with your customers by meeting and greeting them. However, the same cannot be done in an online business. In such a scenario, publishing newsletters will benefit your online business. Below are some of the advantages of submitting Ezines.

You can better position your business by presenting relevant articles to Ezines by including your business name and address along with your website and email address. By publishing well written and researched articles you will be deemed as an expert in your field, and your business is bound to grow due to the articles you have published thus beating your competition.

An expertly written article will be published on the homepage of the publisher which can give you and your business more publicity. By providing an address to the web page along with the article, it is easier for the editor to choose your article for publication.

Chances of customers subscribing to your newsletter are more of the publisher decides to archive your articles. This archiving of your articles means that users will be able to read your other articles and encourage them to subscribe.

If you do not have enough budget to advertise your business, then publishing newsletters will be a free advertisement. Once there are more subscribers and hence more profit in your business you can resort to other forms of advertising or even buy ad space in other newsletters that you were not able to publish your articles.

There are many businesses out there who want to hire people who can write articles for them. Writing articles or even books can be an added income and an excellent way to promote your business as well.

Some ezine publishers publish well-written articles to their free eBooks if you allow such publishers to add your articles you get a free advertisement for your online business.

Your article can be published online and read by many online users when you submit it to a publisher who owns a website with a free content directory. That will allow readers of your article to share or republish your article. You can also submit it to article directories.

People are more likely to buy your products or try your service when they read and like the article written by you. That way your business will grow and hence the profits.

Ezines can be customized to suit your existing user’s needs with campaigns and leads which will suit them, thus making them feel good about your business

What Are The Benefits Of Ezines And Publishing Ezines Articles

Before the advent of the internet, Ezines or newsletters were doled out through CDs and DVDs to subscribers. But nowadays, as online businesses have mushroomed along with having their websites, new content is regularly published to subscribers. The new or updated content is distributed via emails to customers or only post their updates through another online resource like social media.
Ezines contain information about many topics and are also sometimes referred as webzines and are updated periodically. The benefit of ezines is that it can potentially reach a lot of readers.

How to profit from Ezines
Many own ezines and they can increase traffic which in turn can increase profits. Traditionally, profit comes from sales but not in case of ezines as profit for the webmaster comes from advertising space which they sell and not from the sale of services or product. The important aspect of ezines is that you get the right traffic by posting articles of high quality with relevant content. People who are looking for information on the internet will find your articles informative when listed based on the right category making it easy to search. As your well-written article becomes popular the traffic increases and more websites owners will want to advertise in your newsletter but make sure to write relevant information based on the category listing. Subscribers are most likely to recommend your newsletter if you provide quality content which is regularly updated.

Submitting your article to a publisher
If you are not an owner of ezines, you can submit your articles to an editor. When submitting your article, you are given a resource box, where you can mention the address, name, and email for your business along with your field of expertise and your website. To be able to get maximum readership, you will have to submit your articles to publishers who own website which is similar to the content in the article. The other option is to submit your write-up to article directories, and this can provide excellent results. The advantage of an article directory is that it can be republished without making any changes to your article and also including your resource box with your website mentioned.

Benefits of Ezines
Easy to publish an article: Publishing an ezine is easy, all you need to have is expertise in the topic you have chosen to write the article. There is no need to have advanced tools, basic computer skills and ideas to write a good quality article is all that is required. To top it, you can work from home as you only need a computer with internet to publish the article that you have written in the comfort of your home.

Build your brand: Publishing an article on an ezine is a good PR exercise. You are building your brand as well as your business if you own one by writing a good quality article. You can build a good visitor base who will be keenly awaiting your articles and earn respect as well as extra money. A series of well-written articles will position you and your business in the industry as an expert and helps build your brand.