Ezines is an e-magazine or newsletter which is regularly released to people who sign up for magazine. At no point will the ezines be sent out to people without their consent. It is one of the most helpful marketing tools for your business. Publishing Ezines is a very effective way of reaching out to clients and also to build a trust with your subscribers. Though it is an excellent way to stay connected with your users, often it is a daunting task to publish an Ezine with relevant content consistently.
Owning and winning the trust of customers in an online business is entirely different from the traditional business. When you operate from a store it is easy to get a connection with your customers by meeting and greeting them. However, the same cannot be done in an online business. In such a scenario, publishing newsletters will benefit your online business. Below are some of the advantages of submitting Ezines.
You can better position your business by presenting relevant articles to Ezines by including your business name and address along with your website and email address. By publishing well written and researched articles you will be deemed as an expert in your field, and your business is bound to grow due to the articles you have published thus beating your competition.
An expertly written article will be published on the homepage of the publisher which can give you and your business more publicity. By providing an address to the web page along with the article, it is easier for the editor to choose your article for publication.
Chances of customers subscribing to your newsletter are more of the publisher decides to archive your articles. This archiving of your articles means that users will be able to read your other articles and encourage them to subscribe.
If you do not have enough budget to advertise your business, then publishing newsletters will be a free advertisement. Once there are more subscribers and hence more profit in your business you can resort to other forms of advertising or even buy ad space in other newsletters that you were not able to publish your articles.
There are many businesses out there who want to hire people who can write articles for them. Writing articles or even books can be an added income and an excellent way to promote your business as well.
Some ezine publishers publish well-written articles to their free eBooks if you allow such publishers to add your articles you get a free advertisement for your online business.
Your article can be published online and read by many online users when you submit it to a publisher who owns a website with a free content directory. That will allow readers of your article to share or republish your article. You can also submit it to article directories.
People are more likely to buy your products or try your service when they read and like the article written by you. That way your business will grow and hence the profits.
Ezines can be customized to suit your existing user’s needs with campaigns and leads which will suit them, thus making them feel good about your business